Service Portfolio 2026

Overview: Määrätieto Oy (est. 2009) provides international High-Tech companies with strategic leadership and hands-on execution in the Finnish market. Our services are based on ISO 20700 certified management consultancy (CMC), over 16 years of local experience, and a pragmatic get things done -approach. We don't just advise; we execute.

Finland Market Entry Blueprint

A bridge from market entry to permanent recruitment. Ensures sales continuity during the hiring process.

For whom: Companies looking to hire a permanent employee in Finland but wanting to start sales immediately.

Duration: 6 months (Fixed term).

Phasing:

• Months 1–3 (Active Entry): Immediate sales kick-off utilizing Määrätieto Oy’s existing networks. Gathering real-time market feedback to refine the recruitment profile.

• Months 4–5 (Strategic Recruitment Support): Support in defining the candidate profile and evaluating the technical competence of applicants.

• Month 6 (Handover & Onboarding): Onboarding the selected candidate to the market and a controlled handover of active accounts and leads.

Sales start on Day 1. The new employee gets a "flying start" with active leads, and you lose no market momentum during recruitment.

Interim Senior Technical Expert

A flexible and efficient way to manage technical sales and market operations without establishing a subsidiary.

For whom: Companies needing a continuous, professional presence in Finland but not wanting to hire permanent staff yet.

Model: Continuous Service Agreement (Retainer).

Content & Responsibilities:

• Active Field Work: F2F client meetings, product demonstrations, and on-site technical consulting.

• Stakeholder Management: Building and maintaining relationships with key decision-makers in hospitals, laboratories, and industry.

• Sales Pipeline Management: Lead generation and bid management.

• Reporting: Regular, transparent reporting on activities and market status.

We cover office costs, IT equipment, insurances, and professional certification maintenance. You pay only the fee and direct travel expenses.

The Seamless Transition

A fast-track method to validate market potential before significant investments.

For whom: Companies considering expansion into Finland but needing hard facts to support decision-making.

Duration: Approx. 3 working days (delivery within 4 weeks of order acknowledged).

Content:

1. Market Potential Analysis: Identification of key target groups and validation of customer needs in the local context.

2. Competitor Overview: Analysis of main competitors, their market position, and your differentiation opportunities.

3. Public Procurement Roadmap: Overview of tenders and regulatory requirements for the Finnish public sector.

4. GTM Strategy (Go-To-Market): A concrete 6-month action plan and recommendation on the best entry model.

You avoid costly recruitment mistakes and gain a clear, fact-based roadmap for the market.

Technical Sales & Local Representation

A lighter model for local representation and technical support without full operational responsibility.

For whom: Companies that already have some accounts but need technical support or occasional local representation.

Model: Continuous Service Agreement (Retainer) or fixed term on occasion.

Content:

• Technical support and problem-solving at the customer interface.

• Representation at trade fairs and local events.

• Acting as the company’s "eyes and ears" in Finland without budget responsibility.

Cost-effective market presence. You maintain a professional local face and ensure customer satisfaction without the heavier cost structure of a full sales mandate. Perfect for nurturing existing relationships and ensuring client retention.

Market Potential Unlock & Second Opinion

When a great product fails to gain traction, get an unbiased analysis and a corrective action plan to turn the ship around.

For whom: Companies already present in the Finnish market, but where sales are stalling, communication is failing, or results are below expectations. Management feels something is wrong but lacks the local insight to pinpoint the root cause.

We are not here to find faults but to unlock potential. We assume your product is strong, but an external factor, communication angle, or channel strategy is acting as a brake on success.

Duration: 6 weeks (Project delivery timeline).

Execution:

1. Validation of Strengths: We identify and document what is working and why your product is competitive.

2. Identifying the Bottleneck: We pinpoint the single biggest obstacle, be it the wrong target audience, localization, or a passive partner that is holding you back.

3. The New Direction: An expert recommendation on a new approach to turn the sales curve upward.

The problem is externalized to market specifics, allowing management to make necessary corrections without prolonged internal debates. Ensuring a high-quality product finally gets the results it deserves. Focus only on what needs changing, without breaking what already works.