We specialize in consultative sales for highly technical and scientific products

Who We Are

Close-up of a professional using advanced sales software on a laptop.

Määrätieto Oy is a specialized strategic partner for international organizations entering and scaling within the Finnish and Nordic markets. Founded in 2009 and based in Southwest Finland, we operate as an independent consultancy led by founder Hannu Karhu.

With over 15 years of deep-sector experience in complex technical industries, Määrätieto Oy provides high-level Interim Country Management and Business Development services. We are more than a sales agency; we act as your dedicated local office, bridging the gap between global vision and local execution.

Our Core Value Proposition:

Independence & Integrity: We operate as a fully independent B2B partner, ensuring that your market entry is professional, compliant, and strategically sound.
Expertise in Complexity: We specialize in consultative sales for highly technical and scientific products where understanding the customer's requirements is as vital as the technology itself.
Local Leadership: We provide the face, and the leadership your brand needs in Finland, leveraging established networks to reach key stakeholders in industry, healthcare, and research.

By partnering with Määrätieto Oy, international companies gain a trusted expert who manages the entire market lifecycle, from initial land-specific strategy to long-term key account management, ensuring a result-driven and sustainable presence in Finland.

Expert, Not Just a Consultant: We don't just make PowerPoint slides: we go into the field and get the job done.
Certified Quality: Our services are based on the international ISO 20700 standard (CMC Certified).
Cost-Efficiency: You save on overheads, office costs, and administration compared to hiring an employee.
Speed: Ready to start immediately. Over 16 years of experience in the Finnish market means zero learning curve.

Senior + Certified + Deep Tech

Our Advantage

The Only Partner That Connects Strategy, Science, and Sales.

Most market entry failures happen because of a disconnect.

International companies often face a difficult choice when entering the Finnish market. You can hire a strategy consultant to plan your entry, but they won't pick up the phone to sell your product. You can hire a sales agent, but they often lack the strategic discipline and process safety that corporate headquarters require. Or you can hire a recruiter, but that takes months, and you bear all the risk.

Määrätieto Oy was built to eliminate this trade-off.

A unique combination that no other player in the market provides: Deep-Tech Expertise + ISO Certified Process + Hands-on Execution. Not just advising you on how to win in Finland; we go out and win for you.

Our "X-Factor": The Power of Three

Our competitive advantage lies in the convergence of three typically separate worlds. Here is how this unique mix protects your investment and accelerates your growth.

1. Deep-Tech Fluency

A typical sales agent can sell a commodity, but they struggle when the conversation turns to intricate medical technologies or high-tech engineering. They lose credibility with Key Opinion Leaders.

Our Advantage is speaking your language. Whether dealing with MedTech regulations, hospital workflows, or industrial engineering, technical nuances of your value proposition will be understood. We translate your complex technology into a language that Finnish clinicians, engineers, and procurement officers understand and trust.

2. Certified Process Safety (ISO 20700)

Many interim managers operate as "black boxes"—you never quite know what they are doing or how they measure success. This creates compliance and financial risk for international corporations.

Our Advantage: Certified Management Consultant (CMC) operating under the ISO 20700 standard. This guarantees that your project has a defined scope, clear risk management, transparent reporting, and measurable KPIs. You get the agility of an entrepreneur with the process safety of a top-tier consulting firm.

3. Hands-On Execution

Big consulting firms deliver PowerPoint slides and strategy decks, but they leave the hard work of execution to you.

Our Advantage: We don't just plan; we execute. We are boots on the ground professionals who handle the cold calls, drive to the client meetings, conduct the demos, and close the deals. We are measured by revenue and traction, not by the thickness of our reports.

The Bottom Line

You no longer have to choose between a strategic partner and a sales engine. With Määrätieto Oy, you get the credibility of a subject matter expert, the safety of a certified consultant, and the results of a driven sales leader.

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

Määrätieto Oy boosted our client base quickly with clear, targeted strategies.

J. Lahti

Their expertise helped us understand our customers better and close more deals.

M. Korh